NEWS RELEASE
June 26, 2018

FOR IMMEDIATE RELEASE
Kevin Neuendorf
kevin.neuendorf@usashooting.org


Celebrating 20-plus years of partnership, USA Shooting and White Flyer Targets are announcing a renewed three-year partnership commitment that will have the USA Shooting Team crushing White Flyer Targets in pursuit of their 2020 vision and beyond.

This 125-year-old American company will help supply clay targets to one of the world’s best shotgun programs and to the U.S. athletes that continue to excel in competition throughout the world.

Under the agreement, the International Shooting Park in Colorado Springs, Colorado will throw nothing but White Flyer Targets and will be used by U.S. Olympic Training Center resident athletes. In addition, USA Shooting sponsored events including National Championships, National Junior Olympic Shotgun Championships, as well as all Spring and Fall Selection events and domestic World Cup events will throw White Flyer Targets during competition.

Honoring the new commitment level from White Flyer, USA Shooting will officially dedicate one of shotgun field at its International Shooting Park as the White Flyer Target Field prior to USA Shooting National Championships in late September.

USA Shooting estimates that approximately 500,000 targets are thrown annually at its International Shotgun Range. White Flyer Targets will be thrown at the upcoming World Cup event in Tucson, Arizona, as well as the upcoming USA Shooting Selection Match in late July in Kerrville, Texas.

“America’s Shooting Team places its trust in this American-built company and the targets they produce,” said Kevin Neuendorf, USA Shooting’s Director of Marketing Communications. “White Flyer has helped us establish an impressive tradition of excellence within our shotgun program and we’re pleased to be able grow this partnership and, ultimately, the participation level in the shotgun sports. Our goals are the same and that’s to ensure that more people understand the joy that comes in crushing White Flyer targets, whether that be for medals or pleasure.”

“White Flyer Targets is pleased to further its long-time relationship to USA Shooting and international shooting in North America,” said Phil Murray, National Sales Director for White Flyer. “White Flyer’s commitment to provide our U.S. athletes and world competitors with quality products, was most evident at the recent World Cup Matches in Guadalajara, Mexico where White Flyer Targets set or established two new World Records in Skeet and Trap and tied two others. The upcoming World Cup Matches in Tucson this July will once again feature our White Flyer Targets and we look forward to more great scores being shot there. It is and honor to be chosen as “the target of choice” for these events and to work with USA Shooting to make our athletes the best in the world.”

Manufacturing quality clay targets from four modern plants across the United States, White Flyer has been the shooters choice for over 125 years. White Flyer’s goal has been to always consistently provide shooters and gun clubs with targets superior to any other.  Currently, White Flyer operates four state-of the-art target manufacturing facilities throughout the United States to ensure total domestic market coverage as well as Canada and overseas.  Those manufacturing sites include Coal Township, Pennsylvania, San Bernardino, California, Webb City, Missouri and Knox, Indiana.

USA Shooting worked extensively with White Flyer in 2008 during a re-design of White Flyer’s 110mm International Target.  After numerous years of extensive testing and evaluation by some of the top International Trap and Skeet shooters in the United States, White Flyer introduced the new International Target for International Skeet and Trap Shooting.

Available in 110mm, the new improved White Flyer International Target was extensively tested under actual shooting conditions to ensure superior flight characteristics from the moment it leaves the trap arm to the moment it explodes. Breakability which is important to all shooters has been addressed – when centered this new target will “smoke.” Strong enough to be thrown the distances and speeds of International Skeet and Bunker Trap, this target is usable on all types of automatic machines – a plus for the gun clubs.

All international target boxes produced by White Flyer as well as company delivery trucks will include a USA Shooting logo.  By aligning itself with USA Shooting as a top-level sponsor, White Flyer will be allowed to showcase their brand and products in a variety of ways. Given the global breadth of USA Shooting’s reach through its participation in the Olympic and Paralympic Games, USA Shooting provides companies with national and global exposure. Specifically, White Flyer will benefit from an association with USA Shooting in the following ways: category exclusivity; prominent signage, inclusion in shooting media including television, print and social; year-round access to key demographic of active, affluent members of the community; and an opportunity for product integration and direct business.

ELEY is a Proud Sponsor of the USA Shooting Rifle and Pistol Teams: ELEY Limited, manufacturer of the world’s most consistently accurate rimfire ammunition, has been the Official Sponsor and Official Supplier of .22 rimfire ammunition of the USA Shooting rifle and pistol teams since 2000. For more information on ELEY and their products, please visit eley.co.uk.

Federal Premium, headquartered in Anoka, MN, is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. From humble beginnings nestled among the lakes and woods of Minnesota, Federal Premium Ammunition has evolved into one of the world’s largest producers of sporting ammunition. Beginning in 1922, founding president, Charles L. Horn, paved the way for our success. Today, Federal carries on Horn’s vision for quality products and service with the next generation of outdoorsmen and women. We maintain our position as experts in the science of ammunition production. Every day we manufacture products to enhance our customers’ shooting experience while partnering with the conservation organizations that protect and support our outdoor heritage. We offer thousands of options in our Federal Premium and Federal® lines-it’s what makes us the most complete ammunition company in the business and provides our customers with a choice no matter their pursuit.