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CLAYTON, MO (February 5, 2026) — Kim Rhode of Team Winchester and one of the most decorated U.S. Olympic athletes and a lifelong ambassador for the shooting sports, received the NSSF Ken Sedlecky Lifetime Achievement Award—the highest honor presented by NSSF®, The Firearm Industry Trade Association. Rhode was recognized as the recipient of the award… Read more: Olympic Great and Team Winchester Member Kim Rhode Receives the NSSF Ken Sedlecky Lifetime Achievement Award

CLAYTON, MO (February 3, 2026) — Winchester® Ammunition and White Flyer® sport shooters are kicking off the season at the 2026 Jack Link’s Cup February 10-15, 2026. Held at Quail Creek Sporting Ranch in Okeechobee, Florida, the Jack Link’s Cup has quickly become one of the premiere sporting clays events drawing talented sporting clays athletes… Read more: Team Winchester and Team White Flyer to Compete at 2026 Jack Link’s Cup

CLAYTON, MO (January 15, 2026) — Winchester® Ammunition and White Flyer® Targets return to the SHOT Show in 2026 with an incredible assortment of new products including premium centerfire rifle, shotshell, and rimfire offerings, expanded offerings in existing product lines, and its USA 250th Anniversary commemorative ammunition series. Winchester Ammunition and its licensed products, along… Read more: Winchester® Ammunition and White Flyer® Targets to Attend 2026 SHOT Show

CLAYTON, MO (November 11, 2025) — Winchester Ammunition and White Flyer Targets have donated over 200,000 clay targets to the all-new South Dakota Game, Fish, and Parks Pete Lien & Sons Shooting Sports Complex in Piedmont, South Dakota. The shooting sports complex opened to the public Saturday, November 8. “The South Dakota Game, Fish, and… Read more: White Flyer Donates Over 200,000 Targets to NEW South Dakota Shooting Sports Complex