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  • Team Winchester and Team White Flyer Notch Big Wins at NSCA North Central Regional

    EAST ALTON, IL (June 5, 2024) — The 2024 NSCA Championship Tour, Powered by Winchester, showcased fierce competition at the North Central Regional at Woods & Meadow Hunting Preserve and Sporting Clays in Wisconsin. Team Winchester and Team White Flyer member, Eric Harvey was the Main Event Champion with team members Joe Fanizzi and Mike Wilgus also securing wins in the Junior Main Event and Main Event Veteran.

    Eric Harvey shot the Winchester AA® Super Handicap®, 1 1/8 oz, 1,250 fps target load in the main event, one of the most popular rounds among competitive sport shooters.

    With several other runner-up and third-place finishes in various events, Team Winchester continued its season-long streak of wins.

    Team Winchester placements included:

    • Eric Harvey: Main Event Champion
    • Joe Fanizzi: Junior Main Event Champion, Main Event – 3rd, FITASC Junior Champ
    • Zach Kienbaum: FITASC – Runner Up, Prelim – Runner Up, 5-Stand – Runner Up
    • Mike Wilgus: Veteran Main Event Champion, Veteran FITASC – Runner Up, Veteran 5-Stand Champion, True Pair – Runner Up, Veteran True Pair – Champion
    • Desi Edmunds: Super Sporting – Ladies Champion, Prelim – Ladies Champion
    • Connor Daniels: Super Sporting – Junior Champion, FITASC – Junior Runner Up, 5 Stand – Junior Runner Up

    “The depth of talent on Team Winchester and Team White Flyer is on full display this season, consistently taking top honors against some of the best shooters in the world,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition. “We congratulate all competitors at the North Central Regional and thank all staff and volunteers who helped run a smooth event.”

    The North Central Regional was also one of the stops for the year-long Winchester Ladies Cup.

    • Champion: Karen Miles
    • Runner-Up: Savanna Barks
    • 3rd Place: Gianna Santo

    The North Central Regional is the fourth event on the 2024 NSCA Championship Tour, Powered by Winchester. The U.S. Open is the next stop and will take place July 24 – July 28, 2024. The season finale takes place this October in San Antonio, Texas at the National Shooting Complex where a new National Champion and Winchester Ladies Cup Champion will be crowned.

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester Ammunition and White Flyer Converge at 2024 World Sporting Clays Championship

    EAST ALTON, IL (May 9, 2024) — The prestigious World Sporting Clays Championship will be held at M&M Hunting and Sporting Clays in Pennsville, New Jersey, May 13-May 19. This is the third stop on the 2024 National Sporting Clays Association (NSCA) Championship Tour, Powered by Winchester.

    Winchester and White Flyer will have a large brand presence at the event as the official ammunition and target of the NSCA Championship Tour. Additionally, several members of Team Winchester will be competing in the event and are ready to take the field by storm.

    “The excitement and allure of the shooting sports will be on full display at this highly regarded international event,” said Brett Flaugher, President of Winchester Ammunition. “The Matarese family and staff at M&M have a lot of great things planned to make this year’s event one of the best World Sporting Clays Championships in history.”

    The M&M Hunting and Sporting Clays facility will use White Flyer targets exclusively for the competition and there will be a full selection of AA® target ammunition in a newly constructed Winchester shell house on site.

    The World Sporting Clays Championship is an international event that alternates between the U.S. and England each year and attracts the very best sporting clays shooters from around the world

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester and White Flyer Announce the Top Shot Youth Sporting Clays Event

    EAST ALTON, IL (March 5, 2024) — The Winchester Top Shot Youth Championship, Powered by: White Flyer event will be held on April 27 at legendary NILO, the famous Winchester hunting and shooting sport facility in Brighton, IL. The event is specifically designed for sport shooters of all skill levels ages 12 to 21, however, parents and coaches will also be allowed to participate.

    With significant support from Winchester and other generous event sponsors, there will be more than $10,000 in prizes for participants. This is an event for sport shooters of all skill levels and a great opportunity for families to enjoy a day together and take in the beautiful scenery at NILO.

    “We are excited to host this event and create another opportunity for youth, family and friends to enjoy the shooting sports,” said Jason Gilbertson, director of marketing for Winchester Ammunition. “The pristine grounds of NILO make it one of the finest shooting sports facilities in the Midwest. We look forward to hosting more elite events that draw sport shooters of all skill levels to this facility.”

    In addition to the main event, there will be food trucks and side games on the grounds that day.

    For more information, and to register, call 618-466-0613 or email [email protected]. Event rules and additional details are posted on NILOFARMS.COM. Watch the NILO short film.

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • White Flyer Targets® to Launch ECO FLYER® Target, Spring 2024

    EAST ALTON, IL (January 22, 2024) — White Flyer announces the launch of its new selection of ECO FLYER targets, an innovative product that meets the sustainability needs of gun clubs, and sportsmen and women throughout the United States. The new product will be released in spring, 2024. 

    Continuing with its heritage of innovative improvements to clay targets, WhiteFlyer has developed an environmentally compatible target that meets and, in some instances, exceeds the performance of traditional pitch targets.

    About the ECO FLYER TARGET:

    • All-NEW patent pending design
    • ECO FLYER targets are PAH free and do not contain Pitch or Sulfur
    • Superior heat resistance compared to traditional pitch targets
    • ECO FLYER targets will be offered in two 108mm versions, AA & Pheasants
    • White Flyer will offer ECO FLYER targets throughout the entire sporting clays line and the 110mm International targets as production expands
    • ECO FLYER targets have been confirmed through independent lab studies to be non-toxic

    Demonstrations of the ECO FLYER targets will take place throughout 2024 at the following locations:

    • SHOT Show, Las Vegas, NV – January 22nd
    • South Florida Shooting Club, Palm City, FL – February 1st – 4th
    • Vero Beach Clay Shooting Sports, Vero Beach, FL – February 8th – 11th
    • Quail Creek Sporting Ranch, Okeechobee, FL – February 15th – 18th
    • Silver Dollar Shooters Club, Odessa, FL – February 22nd – 25th
    • Broadfield / Sea Island, Woodbine, GA – February 29th – March 3rd
    • Backwoods Quail Club, Georgetown, SC – March 14th – 17th
    • Forest City Gun Club, Savannah, GA – April 11th – 14th
    • Cherokee Rose, Griffin, GA – April 25th – 28th
    • World Shooting Complex, Sparta, IL – August 3rd – 9th
    • National Shooting Complex, San Antonio, TX – September 30th – October 4th
    • National Shooting Complex, San Antonio, TX – October 21st – 27th

    Stay tuned for additional demonstrations at whiteflyer.com

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester® and White Flyer Renew as Official Ammunition and Target of the ATA

    EAST ALTON, IL (November 20, 2023) — Winchester Ammunition announces its continued alignment with the Amateur Trapshooting Association (ATA) as the official ammunition for the organization. In addition, White Flyer Targets, which was officially acquired by Winchester in October 2023, will continue as the official target of the ATA.

    “Through our combined expertise in offering our legendary AA target shotshell ammunition and premium clay targets, Winchester and White Flyer are committed to the continued growth of the shooting sports through direct promotion of the sport and organizations such as the ATA,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition.

    To learn more about the ATA and upcoming events visit www.shootata.com.

    To learn more about Winchester and the legendary AA® shotshells or White Flyer Targets and the events they will be supporting this year, please visit www.winchester.com or follow Winchester on social media. FacebookInstagramTwitter (X)YouTube.

    About the ATA (Amateur Trapshooting Association)

    The ATA serves as the faithful protector of trapshooting and its mission is to promote and oversee the sport throughout the world. Established in 1899, the ATA is the oldest and the largest clay target shooting organization in the world. This non-profit organization governs the sport’s rules and regulations. In addition, the ATA actively seeks ways to further enhance the sport and increase participation. Annually, ATA members participate in 6,000 plus registered tournaments and shoot at more than 60 million targets. The ATA encompasses an official youth program, as well. AIM, representing Academic, Integrity, and Marksmanship, serves to provide a safe and positive experience with firearms and registered trapshooting for youth members. The AIM program gives $45,000 in scholarships every year.

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.