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  • White Flyer Continues Long-Time Support of Kids & Clays Foundation® – Ronald McDonald House Charities

    EAST ALTON, IL (July 18, 2024) — White Flyer is proud to announce its 25th year of supporting the Kids & Clays Foundation and their efforts to raise money for participating Ronald McDonald House Charities Chapters (RMHC) through shooting sports.

    “It’s with great pleasure that we continue our support of Kids & Clays and participating Ronald McDonald House Charities Chapters,” said Robert Crow, White Flyer Sales Director. “Kids & Clays has formed a unique bond with our industry, introducing non-shooters and new shooters to shooting sports participation to raise funds for charity. Their mission is easily supported by all at White Flyer, and we can’t think of a better place to dedicate our efforts.”

    Since their first event in 1999, the Kids & Clays Foundation has generated more than $36,000,000 through Sporting Clays, Trap and Skeet Events. More importantly, participation in the events hosted and facilitated by Kids & Clays has raised awareness for Ronald McDonald House Charity Chapters among tens of thousands of shooters, while assisting hundreds of thousands of families served by Ronald McDonald Houses each and every day.

    “White Flyer is certainly making a difference in the lives of thousands of critically ill children and their families through their long-time support and generosity,” said Doug Jeanneret, executive director of the Kids & Clays Foundation. “We are certainly honored to have our name associated with such an iconic outdoor company. We cannot thank all at White Flyer enough for their help in fulfilling our mission.”

    More information on Kids & Clays and their mission to support RMHC’s across the country can be found here. To donate to Kids & Clays, please visit their donations page.

    For information on White Flyer, visit www.whiteflyer.com.

    About Kids & Clays

    Kids & Clays is an organization that assists Ronald McDonald Houses in coordinating their own shooting sports fundraiser.  Kids & Clays solicits contributions of cash and merchandise from generous National Sponsors and Donors that are given to the local houses to help with their fundraising events.  Additionally, Kids & Clays provides an event manual that includes instructions for hosting an event and offers on-site support.  www.kidsandclays.com

    About Ronald McDonald House Charities

    Ronald McDonald House Charities (RMHC) is a global organization focused on keeping families together and near the care they need.  The RMHC Mission is to create, find and support programs that directly improve the health and well-being of children and their families.  They do this through Ronald McDonald Houses where families can stay while their child undergoes treatment, family rooms within hospitals for families to rest and regroup, Ronald McDonald Care Mobiles that provide mobile health services to needy communities and through grants to extend the reach and impact of RMHC.  www.rmhc.org

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester Ammunition and White Flyer to Highlight SCTP National Championship

    EAST ALTON, IL (July 9, 2024) — The nation’s best youth shooters are converging on the Cardinal Shooting Center in Marengo, Ohio, for the 2024 Scholastic Clay Target Program (SCTP) National Championship that runs July 13 – 20. The SCTP National Championship is the largest youth shooting sports event in the United States with more than 3,500 youth shooting sports athletes and 300 teams from over 30 states traveling to compete.

    Winchester Ammunition and White Flyer continue as the official ammunition and target of the SCTP and will have a significant presence on the grounds. Both brands will also be featured in a newly renovated building on site.

    “The SCTP National Championship continues to draw some of the best youth sport shooters from across the country and Winchester Ammunition and White Flyer remain some of the organization’s top supporters,” said Jason Gilbertson, director of marketing for Winchester Ammunition. “This event is all about family, friends, coaches and athletes demonstrating the positive energy and growth in the shooting sports.”

    Winchester Ammunition and White Flyer are offering the following promotions and activities during the SCTP National Event, July 13-20, 2024:

    • Winchester Ammunition shotshells will be sold through Sportsman’s Den (on site)
    • The Winchester Ammunition-White Flyer vendor building will be open daily, featuring a large selection of branded clothing and gear items including hats, shirts, drinkware, signs, coolers, gun-cleaning kits, koozies and more
    • 2024 SCTP National Championship Commemorative Target giveaway
    • Special pricing on new hats and gear, including raffles and gear giveaways
    • Where’s Winchester Scavenger Hunt: Find the hidden giant shotshells around the facility to win great prizes all week
    • Free frozen treats in the Winchester-White Flyer building all week

    In addition to Winchester and White Flyer presence on site throughout the event, non-event attendees can follow along via social media to get a tour of the Winchester-White Flyer building and take in content from the event.  Follow along on Facebook (@WinchesterOfficial), Instagram (@WinchesterAmmunition) and Twitter (@Winchester).

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester AA® Shotshells and Team Winchester Dominate at the 2024 FITASC World Sporting Championship

    EAST ALTON, IL (July 2, 2024) — Winchester AA® target shotshells were the overwhelming choice of ammunition among more than 800 competitors from all over the world at the recent 2024 FITASC World Sporting Championship in Hudson, WI. Over a half million rounds were on site for the competition and White Flyer targets were used exclusively.

    Team Winchester and Team White Flyer members planted all-star performances throughout the event with Zach Kienbaum crowned the 2024 FITASC Individual Overall Champion.

    The USA Sporting Clays Team in both the men and women’s division took home top honors, besting teams from more than 10 countries. Team members Zach Kienbaum, Anthony Matarese, and Joe Fanizzi used the AA Lite-Handicap, 1 oz, 1,290 fps target load to secure top honors in the team division.

    Team Winchester and Team White Flyer FITASC World Sporting Championship results:

    • Zach Kienbaum: 2024 FITASC World Individual Champion, USA Sporting Clays Team World Champion
    • Anthony Matarese: 2024 FITASC World Individual Runner-Up
    • Joe Fanizzi: Main Event – USA Sporting Clays Team World Champion, Individual 6th
    • Eric Harvey, Individual 9th
    • Connor Daniel: Junior 3rd, USA Sporting Clays Team Junior Runner-Up
    • Desi Edmunds: USA Sporting Clays Team Ladies World Champion
    • Theo Ribbs: Individual 12th
    • Mike Wilgus: USA Sporting Clays Team Senior Runner-Up
    • Kayla Wilgus: Ladies 31st

    “Winchester branded ammunition and White Flyer targets remain the overwhelming choice among sport shooters throughout the world,” said Jason Gilbertson, director of marketing for Winchester Ammunition. “Congratulations to all competitors and excellent work once again to all staff who helped facilitate the event.”

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester Ammunition and White Flyer Set to Take Over 2024 World FITASC Championship

    EAST ALTON, IL (June 25, 2024) — It is only fitting that Winchester and White Flyer, the two most prolific brands in sporting clay competitions around the world, will be on full display at the upcoming 2024 World FITASC Championship, June 24-30.

    The host site, Game Unlimited in Hudson, Wisconsin, will be loaded with hundreds of thousands of famous AA® shotshells and well over 1 million White Flyer targets. Over 800 of the world’s best FITASC competitors, including the full roster of Team Winchester and Team White Flyer, will converge on the grounds for an intense week of competition.

    “FITASC and sporting clays have seen an incredible rise in popularity and Winchester continues its leadership and commitment to the sport by supplying our legendary products to the best sport shooters in the world,” said Brett Flaugher, President of Winchester Ammunition.

    Winchester Ammunition also comes in as the official sponsor of Team USA FITASC, providing Winchester AA ammunition for members on the following teams: Senior, Lady, Sub-Junior, Junior, Veteran, Super Veteran, and Senior Super Veteran.

    The World FITASC is a 200-target event, shot new style, with 50 targets each day over 4 days. Additional side-events such as sporting clays, 5-Stand, Super Sporting and Make-A-Break are also available throughout the week.

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


  • Winchester and White Flyer Support Arkansas Youth Trap Shoot

    EAST ALTON, IL (June 12, 2024) — Winchester Ammunition and White Flyer supported Mack’s Prairie Wings and the Arkansas Game and Fish Foundation (AGFF) at The Big Event: Mack’s Prairie Wings Youth Shooting Sports Trap Shoot & Shot Curtain Exhibit.

    More than 800 youth sport shooters participated, making this the largest one-day, all youth shooting sports event in Arkansas in over a decade.

    The event celebrated the 10th anniversary of the AAGF Jacksonville Shooting Complex and honored the memory of Marion McCollum, the late CEO and President of Mack’s Prairie Wings.

    Winchester AA and Super Target loads were available to all participants and White Flyer targets were used throughout the event.

    Two adults and one youth at the Winchester / White Flyer tent at the Mack’s Prairie Wings Youth Shooting Sports Trap Shoot & Shot Curtain Exhibit event
    View of one of the main facility buildings and Winchester banners at the Mack’s Prairie Wings Youth Shooting Sports Trap Shoot & Shot Curtain Exhibit event
    Stack of Winchester product boxes at the team tent at the Mack’s Prairie Wings Youth Shooting Sports Trap Shoot & Shot Curtain Exhibit event

    About White Flyer Targets

    White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.

    About Winchester Ammunition

    Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

    White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use

    As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

    Gun Owners Care®

    You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.