CLAYTON, MO (March 17, 2026) — Winchester and White Flyer announce their twenty-seventh year of support of the Kids & Clays Foundation with ammunition, targets, and merchandise for Kids & Clays events across the country.
“Kids & Clays is an organization that has set the standard for utilizing the positivity of the shooting sports to support and further the outstanding work of Ronald McDonald House” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “It is an honor to contribute to and be associated with Kids & Clays and that we can help further the mission of helping critically ill children.”
Each year, Winchester and White Flyer donate thousands of dollars of ammunition, targets, and merchandise to support Kids & Clays events throughout the United States. The local Ronald McDonald House Charities keep 100 percent of the net proceeds from each event. Kids & Clays has grown from tens of thousands of dollars in fundraising in 1999 to having net over $49,000,000 for participating Ronald McDonald Houses as of 2026.
In addition to the work of supporting Ronald McDonald House, Kids & Clays positively impacts the shooting sports. Its unique partnership with the shooting industry allows it to introduce non-shooters to the fun of the shooting sports.
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 132-year-old White Flyer® brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
Leave a Reply