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CLAYTON, MO (February 11, 2026) — Registration is now open for the third annual Winchester Top Shot Youth Championship, Powered by White Flyer. The event will be held on April 18, 2026, at legendary NILO®, the famous Winchester hunting and shooting sport facility in Brighton, IL. The event is specifically designed for sport shooters of… Read more: Registration Open for 2026 Winchester Top Shot Youth Championship Powered By White Flyer

CLAYTON, MO (February 5, 2026) — Kim Rhode of Team Winchester and one of the most decorated U.S. Olympic athletes and a lifelong ambassador for the shooting sports, received the NSSF Ken Sedlecky Lifetime Achievement Award—the highest honor presented by NSSF®, The Firearm Industry Trade Association. Rhode was recognized as the recipient of the award… Read more: Olympic Great and Team Winchester Member Kim Rhode Receives the NSSF Ken Sedlecky Lifetime Achievement Award

CLAYTON, MO (February 3, 2026) — Winchester® Ammunition and White Flyer® sport shooters are kicking off the season at the 2026 Jack Link’s Cup February 10-15, 2026. Held at Quail Creek Sporting Ranch in Okeechobee, Florida, the Jack Link’s Cup has quickly become one of the premiere sporting clays events drawing talented sporting clays athletes… Read more: Team Winchester and Team White Flyer to Compete at 2026 Jack Link’s Cup

CLAYTON, MO (January 15, 2026) — Winchester® Ammunition and White Flyer® Targets return to the SHOT Show in 2026 with an incredible assortment of new products including premium centerfire rifle, shotshell, and rimfire offerings, expanded offerings in existing product lines, and its USA 250th Anniversary commemorative ammunition series. Winchester Ammunition and its licensed products, along… Read more: Winchester® Ammunition and White Flyer® Targets to Attend 2026 SHOT Show