EAST ALTON, IL (May 15, 2025) — White Flyer announces the reintroduction of the slot top target under the new name, Western™. The Western target will be available in the coming months as White Flyer builds inventory at their California facility. It will be available in the Trap & Skeet design as well as the Sporting Clays Pheasant design.
The Western target will be the only target design manufactured at the California White Flyer facility and is only available to the western U.S. Over the next few months, the California White Flyer facility will transition to the Western target design.
All other White Flyer facilities will continue to manufacture the AA® and Pheasant targets.
“We’re excited to reintroduce the Western slot top target to our customers in the western United States,” said Robert Crow, White Flyer National Sales Director. “Our loyal shooters and range operators have been requesting its return, and we’re proud to bring back the target they love under the Western name.”
For any questions regarding the Western target, please feel free to reach out to Bill Daniels, White Flyer Western Sales Manager, or Josh Taylor, White Flyer National Sales Manager.
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun Owners Care®
You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.