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EAST ALTON, IL (January 17, 2025) — Winchester Ammunition and White Flyer Targets return to the SHOT Show in 2025 with an exciting lineup of new and featured products including long awaited premium offerings, expanded calibers in popular product lines, as well as anniversary edition ammunition.
Featured products from Winchester Ammunition include:
- Long Beard TSS Turkey Ammunition
- AA 60th Anniversary Edition Target Shotshells
- Last Call TSS Waterfowl Ammunition
- 21 Sharp Rimfire Ammunition for Hunting and Range
White Flyer Targets will again showcase its full lineup of shooting sports products.The Winchester Ammunition and White Flyer booth will be filled with activities throughout the show including:
- Product videos with key Team Winchester and White Flyer members
- Interviews with product managers highlighting key new products
- Featured guests on The Winchester Life Podcast, new for 2025
Among the top 25 trade shows in the United States, the SHOT Show is hosted by the National Shooting Sports Foundation (NSSF) and serves as an important opportunity for brands to showcase new, innovative products that encourage participation in the shooting sports, hunting, and outdoor activities.To learn more about Winchester Ammunition products, visit Winchester.com. To learn more about the White Flyer Targets, visit whiteflyer.com.
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About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun Owners Care®
You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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EAST ALTON, IL (November 6, 2024) — White Flyer, the world leading brand in clay target manufacturing, announces the launch of its new website (WhiteFlyer.com) featuring an improved user experience, updated branding, access to engaging content, and branded merchandise in the gear store.
The updated web platform is mobile friendly and serves as the hub of White Flyer where visitors can find information on its full line of industry leading products, where to buy, media resources, contact information, and more.
“The new White Flyer web platform showcases resources and content that are easy to access, especially by smartphone,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition and White Flyer. “It’s always our intention to be on the front end of technology and offering our customers a seamless digital experience is extremely important.”
For more information on White Flyer Targets, visit WhiteFlyer.com. Be sure to follow along with White Flyer on Facebook and Instagram.
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun Owners Care®
You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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EAST ALTON, IL (November 4, 2024) — Team Winchester and Team White Flyer received multiple top finishes at the 2024 NSCA National Championship held October 19-27, at the National Shooting Complex in San Antonio, TX.
With several podium finishes in various events, Team Winchester and Team White Flyer finished the season strong.
Team Winchester placements included:
- Anthony Matarese: Main Event – 3rd, Super Sporting Champion, All-Around – Runner Up
- Zach Kienbaum: Main Event – Pro Class P1, Super Sporting – 3rd
- Joe Fanizzi: Junior Main Event – 3rd, FITASC Junior Champion, 5-Stand – Runner Up, 5-Stand Junior Champion
- Connor Daniels: Main Event Junior – Runner Up, All-Around Junior Champion
- Desi Edmunds: Main Event Lady – 3rd, Winchester Ladies Cup-Overall – 3rd
- Mike Wilgus: Veteran Main Event – 4th, FITASC Veteran – Runner up, All-Around Veteran – 3rd
“Team Winchester and Team White Flyer have had a phenomenal season and ended the year strong at this year’s national championship,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition. “This competition draws the best of the best sporting clays athletes from nearly every state and even internationally. Our Team Winchester and Team White Flyer shooters work incredibly hard to deliver strong performances and Winchester AA® shotshells give them that extra edge to stand above the competition.”
Congratulations to all participants of the 2024 NSCA Championship Tour, Powered by Winchester on an exciting, fun, and safe sporting clays season.
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun Owners Care®
You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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EAST ALTON, IL (October 17, 2024) — Winchester Ammunition and White Flyer will have a commanding presence at the 2024 National Sporting Clays Association (NSCA) Championship, October 19-27, the culmination of a full year of intense competitions throughout the country.
The National Shooting Complex in San Antonio, Texas, plays host to the best sporting clays shooters in the world and the grounds will prominently feature Winchester as the official ammunition and White Flyer the official target of the NSCA Tour.
New Winchester and White Flyer additions to the National Shooting Complex include:
- Winchester LED sign welcoming participants to the complex
- The premiere of the Winchester, White Flyer Pavilion that will be the gathering place for all festivities and hospitality provided by the NSCA
- A shell barn packed with dominant Winchester AA® ammunition
- White Flyer targets used on all ranges
- Updated signage on the Winchester and White Flyer vendor building
- New selection of Winchester and White Flyer shooting gear
“The NSCA Championship is one of the most exciting events of the year and loaded with incredible shooters,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition. “We are very proud to continue our leadership in promoting all that is positive in the shooting sports. This will once again be a tremendous National Championship.”
This year marks the 36th National Sporting Clays Championship. Several Team Winchester members have stood atop the podium of this great event.
- Zach Kienbaum (2018, 2019, 2022)
- Anthony Matarese (2008)
- Joe Fanizzi (2021)
- Desirae Edmunds (2014, 2018)
The National Championship also marks the conclusion of the 2024 Winchester Ladies Cup. The Winchester Ladies Cup provides additional funds, committed by Winchester Ammunition, to increase the winners’ earnings within the Lady class and encourage increased participation from a broader group of shooters. Women’s participation has increased every year since the inception of the program.
Follow along for event updates on Winchester and White Flyer social media channels during the event October 19-27. Good luck to all shooters!
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun Owners Care®
You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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EAST ALTON, IL (October 11, 2024) — Winchester AA® shotshells were the predominant brand of ammunition and White Flyer the official target used during the 2024 World Skeet Championships at the National Shooting Complex in San Antonio, Texas.
The Winchester and White Flyer commitment to the shooting sports was also on full display at National Shooting Complex with a commanding brand presence.
New Winchester and White Flyer additions to the National Shooting Complex include:
- New selection of Winchester and White Flyer shooting gear
- Winchester LED sign welcoming participants to the complex
- The premiere of the Winchester, White Flyer Pavilion that will be the gathering place for all festivities and hospitality provided by the NSSA
- A shell barn packed with Winchester AA® ammunition
- White Flyer targets used on all ranges
- Updated signage on the Winchester and White Flyer vendor building
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 131-year-old WhiteFlyer brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
White Flyer Targets: Committed to Safe, Legal, and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun Owners Care®
You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
